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Frank Piller, Plenary session-Opening keynote: The state of the Practice of Mass Customization: Market Development, Success factors, and Future Outlooks-day 1

Frank Piller, Plenary session-Opening keynote: The state of the Practice of Mass Customization: Market Development, Success factors, and Future Outlooks-day 2

Cipriano Forza, Plenary session-Opening keynote:Mass Customization-Current Trends

Marcel Weber, Plenary session-Opening keynote: Paving the way to customer co-creation in innovation

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