Mass Customization and Personalization (MCP) aims to provide goods and services that best serve individual customers personal needs with near mass production efficiency. Open Innovation is focused on cooperation between manufacturers and customers and extends conventional model of closed innovation taking place just within the boundaries of a manufacturer. These new strategies are beginning to emerge in many enterprises as profitable business models. The conference provides an interactive platform to learn about Mass Customization and Open Innovation strategies and to discuss the latest technologies and enablers like Product Configurators and Toolkits for User Innovation. The main goal of the conference is to bring the Mass Customization and Open Innovation concept closer to companies and scientists in Central Europe

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