Novi Sad
Serbia
19-21st September 2012.


On behalf of the Organizational Board and Scientific Committee of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2012), we cordially invite you to participate and to share your research ideas, efforts and results with other scientists, entrepreneurs and corporate managers, dedicated to the idea of Mass Customization and Personalization.


Organized for the fifth time, the biannual MCP-CE conference would like to emphasize the role and importance of Customer Co-Creation that offers customers a chance to express their differences, and also an opportunity for innovations and new business models such as MC and Open Innovation platforms, for sharing designs and developments and benefits from the experiences of others. Join us in Novi Sad 2012, share your ideas and become a part of our growing community.

 

Frank Piller, GER

Keynote Title:
From Social Media to Social Product Development: Customer Co-Creation

Company: RWTH Aachen / M.I.T. Smart customization Group, Germany

Biography: Frank T. Piller is a professor of management and director of the Technology & Innovation Management Group of RWTH Aachen University, Germany. He also is an Executive Faculty Member of the MIT Smart Customization Group at the MIT Design Lab, Massachusetts Institute of Technology, USA. Before entering his recent position in Aachen, he worked at the MIT Sloan School of Management (BPS, Innovation and Entrepreneurship Group, 2004-2007) and has been an associate professor of management at TUM Business School (1999-2004).

Frank Piller has been building a worldwide reputation on research about strategies of customer-centric value creation like Mass Customization, Personalization, User Innovation, and Customer Co-Creation to manage heterogeneous customer demands more efficiently. Frequently quoted in media like The New York Times, The Economist, CNN, Handelsblatt, and Wirtschaftswoche, amongst others, Frank Piller is regarded as one of the leading experts in this field. His blog is the premier source of information on mass customization and customer driven value creation.
During his tenure at RWTH Aachen, the RWTH-TIM Group has gained thought leadership on strategies to include information from a firm's periphery in the innovation process (open innovation), managing contingencies at the front end of the innovation process, and creating a culture for innovation.

In 1997, his article in the German edition of the Harvard Business Review and his first book on mass customization (1998) brought this topic on the management agenda in Europe. Numerous research contracts and consulting assignments have transferred his research results into real business impact for the management practice.
He is an acclaimed speaker at management conferences and in Executive Education programs around the world. He has been elected twice “teacher of the year” (2001 and 2006) at TUM Business School and received the "RWTH Teaching Excellence Award" in 2009. From a methodological standpoint, Frank Piller’s research includes conceptual, qualitative theory-building and quantitative theory-testing publications.

Frank Piller graduated summa cum laude with a Ph.D. in Operations Management from the University of Wuerzburg, Germany in 1999. His habilitation (tenure in the German university system) is from TUM Business School. He is a fellow of the German Scholarship Foundation and a founding member of the European Academy of Management. His research is supported by grants from industry and the German Federal Ministry of Research (BMBF), the European Community, and other institutions. Together with Mitchell Tseng, Frank Piller initiated and co-chaired the MCPC conference series, the largest professional event on mass customization & personalization.

As a founding partner of Think Consult and Competivation, two management consulting firms, he helps his clients to serve their customers better by using truly customer-centric strategies. Frank Piller has consulted and delivered executive workshops for more than fifty companies, including many DAX30 and Fortune 500 corporations like including Adidas, Audi, Bank of America, Bertelsmann, BMW, Daimler, Dell, General Electric, Infineon, J&J, Lego, Lectra, Mars/Masterfoods, Nokia, Sears, Siemens, and Unilever. As a member of the board of directors or scientific advisers, he works with a number of innovative technology companies in the area of customer-driven value creation.

Web site: http://mass-customization.blogs.com/

Cipriano Forza, ITA

Keynote Title:
The impact of product configurator use on operational performance: literature review and research agenda

Company: University of Padova, Italy

Biography: Cipriano Forza is a professor of Operations Management and General Management at Padova University, Teacher of Research Methodology at the European Institute of Advanced Studies in Management (Italy), Director of the Graduate School in Management and Quantity Surveying, Head of the library of the Department of Technics and Management of Industrial Systems, elected member of EurOMA board (since 2005) where it is chair of the Membership and Finance team (since 2008), organizer of the Workshop on Journal Publishing for Non-Native English-speaking Researchers in OM. His Research interests are:
management of product variety, product configuration, mass customization, Lean Production, information systems in operations, management quality and internationalization of SMEs. He has published more than 140 scientific papers, including more than 50 refereed journals.



Marcel Weber, NED

Keynote Title:
Paving the Way to Customer-Co-Creation in Innovations

Company: Altuition BV Affiliated to Eindhoven University of Technology and Maastricht School of Management

Biography: Marcel Weber is a senior consultant with Altuition. Before joining Altuition in 2000 he used to be a technical officer with the Royal Dutch Air Force for almost 30 years. His specialties are customer insights and co-creation, and new business, product and service development. He has a MSc in Management Science and Business Administration with the Open University in the Netherlands. In April 2011 he got his PhD on Customer Co-Creation in Innovations at the Eindhoven University of Technology.



Robert Freund, GER

Keynote Title:
Co-Creation and Bottom-Up Economy

Company: Consultant, Germany

Biography: Robert Freund is German expert in reengineering, quality management and lean production an independent expert on Mass Customization and Personalization (MCP) and distance learning specialist.
Since 1997 his research activities are dedicated to the question on 'How to overcome the efficiency-paradox on developing and delivering education?' His concept is based on the combination of Mass Customization and Gardner's Multiple-Intelligence-Theory.

Robert Freund is involved in national and European projects on formal, informal and non-formal adult education. He has technological and pedagogical expertise and was participant at all World Congress on Mass Customization and Personalization (MCPC) since the first in Hong Kong (2001).

Web site: http://www.robertfreund.de/

 

 

Chairman::

Robert Freund, Germany

Members::
• Alexander Tsigkas, Democritus University of Thrace, Greece
• Cipriano Forza, University of Padova, Italy
• Danijela Lalić, University of Novi Sad, Serbia
• Bojan Lalić, University of Novi Sad, Serbia
• Boris Tudjarov, Technical University of Sofia, Bulgaria
• Christos Chatzopoulos, Democritus University of Thrace, Greece
• Heiner Depner, Centre for Productivity and Innovation (RKW), Germany
• Ivica Veža, University of Split, Croatia
• Ilija Ćosić, University of Novi Sad, Serbia
• Igor Fürstner, Subotica Tech, Serbia
• Matti Sievanen, Tampere University of Technology, Finland
• Maciej Piotrowski, UITM, Poland
• Peter Fatur, University of Primorska, Slovenia
• Robert Freund, Germany
• Valentina Gecevska, Uni. "St. Cyril and Methodius", Skopje,Macedonia
• Zoran Anišić, University of Novi Sad, Serbia

Back to Top