University Rectorate, Novi Sad
21-23rd September 2016.


On behalf of the organizing committee we are pleased to announce the 7th International Conference on Mass Customization and Personalization in Central Europe (MCP - CE 2016) as a continuance of our mission started in 2004.

Organized now for the seventh time, the biannual MCP-CE conference emphasizes the role and importance of Co-Creation that offers customers a chance to express their differences, and also an opportunity for innovations and new business models such as Mass Customization and Open Innovation for sharing designs and developments and benefits from the experiences of others.

In the hope that the above-described reasons convincing enough to ensure your participation, we hereby cordially invite you to participate and share your research ideas, efforts and results with other scientists, entrepreneurs and corporate managers, who are interested in exploring the possibilities of creating customized and personalized products.



 forza 2008 2



Cipriano Forza, UNI of Padova, Italy


Alessio Trentin, University of Padova, Italy
Alexander Tsigkas, Democritus University of Thrace, Greece
Danijela Lalić, University of Novi Sad, Serbia
Dominik Walcher, Salzburg University of Applied Sciences, Austria
Duško Lukač, Köln University of Applied Sciences, Germany
Bojan Lalić, University of Novi Sad, Serbia
Boris Tudjarov, Technical University of Sofia, Bulgaria
Christos Chatzopoulos, Democritus University of Thrace, Greece
Ivica Veža, University of Split, Croatia
Ilija Ćosić, University of Novi Sad, Serbia
Igor Fürstner, Subotica Tech, Serbia
Matti Sievanen, Tampere University of Technology, Finland
Maciej Piotrowski, UITM, Poland
Marcel Weber, Windesheim University of Applied Sciences, Zwolle, Netherlands
Paul Blažek, cyLEDGE Media GmbH - Vienna,  Austria
Petar Vrgović, University of Novi Sad, Serbia
Robert Freund, Germany
Valentina Gecevska, Uni. "St. Cyril and Methodius", Skopje, Macedonia
Zoran Anišić, University of Novi Sad, Serbia


Paul Blazek, Austria

Kelvin Willoughby, Russia

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