8thmcp-ce

FRONT MATTER (Title pages, Preface, and Table of content)

Thomas Aichner
MASS CUSTOMIZATION: DO CREATIVE PRODUCT CONFIGURATIONS IN ADS DRIVE BEHAVIOURAL INTENTION AND PERCEIVED PRODUCT QUALITY?

Ottar Bakås, Børge Sjøbakk, Lars Skjelstad, Maria Thomassen
INTEGRATING SUSTAINABILITY KNOWLEDGE IN CHOICE NAVIGATION

Paul Blazek, Martina Partl, Lars Skjelstad
DEVELOPING A DECISION FRAMEWORK FOR INTERACTIVE VALUE CREATION

Paul Blazek, Martina Partl, Lars Skjelstad
LEARNINGS FROM MONITORING WEB-BASED PRODUCT CONFIGURATOR APPROACHES IN THE WORLD OF CUSTOMIZABLE PRODUCTS

Vladimir Blazek, Boudewijn Venema, Steffen Leonhardt, Paul Blazek
NONOBTRUSIVE MONITORING OF CARDIO-VASCULAR FUNCTIONS WITH A NOVEL CUSTOMIZED IN-EAR-SENSOR STRATEGY

Dunja Bošković, Jelena Stanković, Danijela Lalić
TAM – PROPOSED APPLICABILITY TO SOCIAL MEDIA

Ann-Kathrin Briem, Thomas Betten, Michael Held, Daniel Wehner, Michael Baumann
ACHIEVING SUSTAINABILITY IN THE CONTEXT OF MASS PERSONALISATION

Maria Mikela Chatzimichailidou, Jennifer Whyte
DEALING WITH COMPLEXITY IN MODULAR CONSTRUCTION

Christos G. Chatzopoulos, Marcel Weber
CHALLENGES OF TOTAL CUSTOMER EXPERIENCE (TCX) MEASUREMENT: ARE TOUCHPOINTS ENOUGH?

Milan Čeliković, Bojan Batalo, Dusan Radisavljević, Dinu Dragan, Zoran Anišić
3D AVATAR PLATFORM — A UNIQUE CONFIGURATOR FOR 3D FIGURINE CUSTOMIZATION

Simona Domazetovska, Valentina Gecevska
MODULE BASED DIGITAL STRUCTURE OF ENERGY MANAGEMENT INFORMATION SYSTEM

Dinu Dragan, Dušan B. Gajić, Veljko B. Petrović, Milica Lazor, Zoran Anišić
STATE OF THE ART IN VIRTUAL REALITY SHOPS

Zoran Drašković, Đorđe Ćelić, Ilija Ćosić, Zorica Uzelac, Viktorija Petrov
UNDERSTANDING PERCEPTION OF WEBSITE CHARACTERISTICS: EMPIRICAL STUDY FROM SERBIA

Alexander Felfernig, Thomas Gruber, Günter Brandner, Paul Blazek, Martin Stettinger
CUSTOMIZING EVENTS WITH EVENTHELPR

Miroslav Ferenčak, Dušan Dobromirov, Mladen Radišić
GENDER INFLUENCE ON INVESTORS BEHAVIOR-IS INVESTORS GENDER IMPORTANT?

Isabela Fernandes Paes, Rachel Campos Sabioni, Joanna Daaboul, Julien Le Duigou
PRODUCT AND PROCESS MODULAR DESIGN: A REVIEW

Dario Gechevski, Klimentina Poposka, Biljana Angelova, Valentina Gecevska
AGILE SOFTWARE DEVELOPMENT PRODUCTS FOR FINTECH - FINANCIAL TECHNOLOGIES

Paul Christoph Gembarski, Roland Lachmayer
COMPLEXITY MANAGEMENT OF SOLUTION SPACES IN MASS CUSTOMIZATION

Paul Christoph Gembarski, Roland Lachmayer
THE PARAMETER SPACE MATRIX AS PLANNING TOOL FOR GEOMETRY-BASED SOLUTION SPACES

Paul Christoph Gembarski, Daniel Schreiber, Thorsten Schoormann, Ralf Knackstedt, Roland Lachmayer
“ARE WE TALKING ABOUT THE SAME THING?” ANALYZING EFFECTS OF MASS CUSTOMIZATION AND PRODUCT-SERVICE SYSTEMS ON SUSTAINABILITY

Danijela Gračanin, Danijela Ćirić, Branislav Stevanov, Jelena Stanković, Jelena Ćurčić
MASS CUSTOMIZATION AND CO-CREATION ON SOCIAL NETWORKS

Leontin K. Grafmüller, Hannah Rein
HOW TO CAPTURE UNCOMPLEX CUSTOMER SPECIFICATIONS FOR COMPLEX PRODUCT CO-CREATION: DESIGNING A TOOLKIT FOR THE B2B CONTEXT

Leontin Grafmüller, Stephan Hankammer, Sarah Hönigsberg, Hendrik Wache
DEVELOPING COMPLEX, MASS-CUSTOMIZED PRODUCTS IN SME NETWORKS: A PROBLEM IDENTIFICATION FROM THREE PERSPECTIVES

Chiara Grosso, Cipriano Forza
USERS’ PREFERENCES FOR SOCIAL INTERACTION WHILE SHOPPING VIA ONLINE CONFIGURATORS

Albert Haag, Laura Haag
EMPOWERING THE USE OF VARIANT TABLES IN MASS CUSTOMIZATION

Michael Held, Daniel Wehner, Robert Hämmerl, Manfred Dangelmaier, Ann-Kathrin Briem, Colin Reiff, Frederik Wulle
PERSONALIZATION IN THE AUTOMOTIVE AND BUILDING SECTOR – RESEARCH PROGRAM OF THE HIGH-PERFORMANCE CENTER »MASS PERSONALIZATION« IN STUTTGART

Tijana Kovijanic, Slavka Nikolic
INCUBATOR'S PERSONALIZED SUPPORT FOR RISING START-UPS

Danijela Lalić, Nataša Krstić, Sara Havzi
THE BUSINESS IMPLICATIONS OF CHATBOTS

Dusko Lukac, Maria Mikela Chatzimichailidou, Ivica Veža, Nikola Gjeldum
BIG DATA, CONNECTIONISM AND SERVICE PERSONALIZATION

Marko Milosavljević, Jovana Miletić, Dragica Koldzin, Zoran Anišić
THE APPLICATION OF PERSONALIZED AVATARS IN THE TREATMENT OF PHOBIAS USING VIRTUAL REALITY

Jeppe Bredahl Rasmussen, Anna Myrodia, Lars Hvam, Niels Henrik Mortensen
A STUDY OF COST IMPLICATIONS FROM NOT MAINTAINING A PRODUCT CONFIGURATION SYSTEM

Colin Reiff, Frederik Wulle, Oliver Riedel, Stefan Epple, Volkher Onuseit
ON INLINE PROCESS CONTROL FOR SELECTIVE LASER SINTERING

Daniel Schreiber, Paul Christoph Gembarski, Roland Lachmayer
DEVELOPING A CONSTRAINT-BASED SOLUTION SPACE FOR PRODUCT-SERVICE SYSTEMS

Sara Shafiee, Cipriano Forza, Anders Haug, Lars Hvam
MERGING COMMERCIAL AND TECHNICAL CONFIGURATORS

Sara Shafiee, Poorang Piroozfar, Lars Hvam
PRODUCT MODULARIZATION: CASE STUDIES FROM CONSTRUCTION INDUSTRIES

Børge Sjøbakk, Ottar Bakås, Lars Skjelstad, Maria Thomassen
INTEGRATING BUSINESS PROCESS SOFTWARE IN MASS CUSTOMIZATION

Lars Skjelstad, Maria Thomassen, Børge Sjøbakk, Ottar Bakås, Paul Blazek, Martina Partl
MANUFACTURING CONSIDERATIONS IN SOLUTION SPACE DECISIONS

Jelena Stanković, Darija Medvecki, Slavko Rakić, Jelena Ćurčić, Danijela Gračanin
HOW TO CREATE ATTRACTIVE CUSTOMER EXPERIENCE: IMPLEMENTATION OF KANO’S THEORY IN HIGHER EDUCATION

Martin Stettinger, Alexander Felfernig, Paul Blazek
CHOICLAWEB: SUPPORTING INDIVIDUAL CHOICE THROUGH GROUP DECISION TECHNOLOGIES

Nikola Suzić, Enrico Sandrin, Svetlana Suzić, Cipriano Forza, Alessio Trentin, Zoran Anišić
A REVIEW OF MASS CUSTOMIZATION IMPLEMENTATION GUIDELINES TO SUPPORT RESEARCHERS

Maria Thomassen, Børge Sjøbakk, Ottar Bakås, Lars Skjelstad
VISUAL PERFORMANCE MANAGEMENT FOR MC

Frances Turner, Ian Welch
CAN A MIXED REALITY TOOLKIT ENHANCE CONSUMER VALUE OF THE MASS CUSTOMIZATION EXPERIENCE?

Frances Turner, Marie Watts
WHAT DOES THE FUTURE HOLD FOR ADVANCES IN CONSUMER INDIVIDUALIZATION?

Aleksandar Vekić, Jelena Borocki, Angela Fajsi, Slobodan Morača
ADAPTING BUSINESS MODELS AND STRATEGIES FOR NEXT WAVE OF MASS CUSTOMIZATION

Coline Vernay, Jean-François Lemoine
UNDERSTANDING THE MEANING OF CO-CREATION FOR ENTREPRENEURS

Marcel Weber, Christos G. Chatzopoulos
THE DANGERS OF FOCUSING ON DIGITAL CUSTOMER EXPERIENCE

Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko
“WHY DO WE BUY MASS CUSTOMISED PRODUCTS?” - CONSUMER’S PERSPECTIVE OF SUCCESS FACTORS FOR ONLINE MASS CUSTOMISATION

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