Global trends
- Trends in mass customization and personalization
- Industry 4.0 and MCP
- Sustainability and MCP
- Societal changes and MCP
Product & process design
- Product and process design for MCP
- Product and service modularization
- Product platform design
- Open Innovation & crowdsourcing
- Co-creation
Marketing & sales
- Big data and product space design
- Design of customer experience
- Value of customer experience
- Personalization of marketing
- Virtual reality and MCP
ICT based systems for MCP & customer involvement
- Ideation platforms
- Social networks and MCP
- Social media/SW in co-design and co-creation
- Netnography
- Product configuration systems and customization toolkits
Product concept
- Self-customizing (smart) products
- Big data and service personalization
- AI driven products
- Personalized 3D body avatars
Evidence and learning from practice
- MCP in practice
- Managers tell transitions to MCP
- Cost, revenues and returns on investments in MCP
Manufacturing & supply chain
- Digital manufacturing
- Additive manufacturing
- Process modularity and reconfigurable manufacturing
- Supply chain management in MCP environments
- Service customization
Overall strategy and organization
- Business models and strategies for MCP
- Variety and complexity management
- Guidelines for implementation of MCP best practices
- Competencies, skills and capabilities for MCP
- Organizational design and change for MCP
