Conference Topics

Advances in customization and
personalization technologies:

  • data analytics and artificial
    intelligence (AI),
  • machine learning (ML),
  • product configurators,
  • 3D printing technology,
  • virtual and augmented reality,
  • internet of Things (IoT) devices and
  • blockchain technology.

Customization in manufacturing:

  • mass customization strategy,
  • best practices for integrating
    configurators into the product
    development process,
  • additive manufacturing,
  • digital engineering (e.g. BIM, digital
    twin) for customised end-to-end
    product development,
  • customized 3D printing software,
  • supply chain management, and
  • process modularity and
    reconfigurable manufacturing,

User experience design for
personalization:

  • UX/UI design,
  • hyper-personalization,
  • user research,
  • design thinking and
  • user testing for customized product
    interfaces.

Customized and personalized products design:

  • configurators in product design and
    development,
  • product and service modularization,
  • product platform design,
  • open innovation & crowdsourcing,
  • co-creation,
  • AI driven products and
  • 3D scanning technologies.

Personalization in e-commerce:

  • personalized product recommendations,
  • dynamic pricing,
  • personalized product configuration,
  • privacy, data protection,
  • the responsible use of personalization
    technologies,
  • consumer preferences,
  • purchase behavior and
  • the impact of personalization on
    consumer decision-making.

Enhancing Personalization through Individualization: “Going Beyond
Traditional Approaches”:

  • individualization as a strategy to
    improve personalization and deliver
    exceptional user experiences.

Marketing and personalization:

  • targeted advertising,
  • personalized content and
    customer segmentation,
  • identifying customer needs and
    preferences,
  • building trust and loyalty,
  • driving customer engagement,
  • improving customer retention, and
  • generating word-of-mouth marketing.

Overall strategies and organization:

  • the role of customization and
    personalization in Industry 5.0,
  • the role of customization and
    personalization in circular economy,
  • business models and strategies for
    customization and personalization,
  • variety and complexity management,
  • designing customer-centric business
    processes: strategies for success,
  • ecosystem thinking for customer-
    centricity: integrating personalization
    and customization,
  • guidelines for implementation of
    customization and personalization
    best practices,
  • competencies, skills and capabilities
    for customization and personalization,
  • organizational design and change for
    customization and personalization, and
  • cost, revenues and returns on
    investments of customization and
    personalization.