8th International Conference on Mass Customization and Personalization – Community of Europe (MCP – CE 2018)
DIGITAL CUSTOMER EXPERIENCE
MCP-CE 2018 Conference was held at the Rectorate Building of the University of Novi Sad, Serbia on September 19-21, 2018.
Keynote lecture was presented by Lars Skjelstad, senior researcher at SINTEF Technology, Trondheim, Norway
Title: “Steps on the way to be a mass customizer, experiences from Norwegian mass customizers”