1st International Conference on Mass Customization and Personalization in Central Europe (MCP – CE 2004)
MCP-CE 2004 Conference was held at the University of Information Technology and Management in Rzeszow, Poland on April 20-21, 2004.
Frank Piller, RWTH Aachen University, Germany
Title: “Four Types of Mass Customization: Strategies to Serve Customers Individually with Mass Production Efficiency”
Robert Freund, Germany
Title: “Mass Customization and Multiple Intelligence”
Ralph Seelmann-Eggebert, Fraunhofer Institute for Factory Operation and Automation, Magdeburg, Germany
Title: “Mass Customization Across the Value Chain”