Proceedings 2018
Front Pages of the Proceedings
Thomas Aichner
MASS CUSTOMIZATION: DO CREATIVE PRODUCT CONFIGURATIONS IN ADS DRIVE BEHAVIOURAL INTENTION AND PERCEIVED PRODUCT QUALITY?
Ottar Bakås, Børge Sjøbakk, Lars Skjelstad, Maria Thomassen
INTEGRATING SUSTAINABILITY KNOWLEDGE IN CHOICE NAVIGATION
Paul Blazek, Martina Partl, Lars Skjelstad
DEVELOPING A DECISION FRAMEWORK FOR INTERACTIVE VALUE CREATION
Paul Blazek, Martina Partl, Lars Skjelstad
LEARNINGS FROM MONITORING WEB-BASED PRODUCT CONFIGURATOR APPROACHES IN THE WORLD OF CUSTOMIZABLE PRODUCTS
Vladimir Blazek, Boudewijn Venema, Steffen Leonhardt, Paul Blazek
NONOBTRUSIVE MONITORING OF CARDIO-VASCULAR FUNCTIONS WITH A NOVEL CUSTOMIZED IN-EAR SENSOR STRATEGY
Dunja Bošković, Jelena Stanković, Danijela Lalić
TAM – PROPOSED APPLICABILITY TO SOCIAL MEDIA
Ann-Kathrin Briem, Thomas Betten, Michael Held, Daniel Wehner, Michael Baumann
ACHIEVING SUSTAINABILITY IN THE CONTEXT OF MASS PERSONALISATION
Maria Mikela Chatzimichailidou, Jennifer Whyte
DEALING WITH COMPLEXITY IN MODULAR CONSTRUCTION
Christos G. Chatzopoulos, Marcel Weber
CHALLENGES OF TOTAL CUSTOMER EXPERIENCE (TCX) MEASUREMENT: ARE TOUCHPOINTS ENOUGH?
Milan Ĉeliković, Bojan Batalo, Dusan Radisavljević, Dinu Dragan, Zoran Anišić
3D AVATAR PLATFORM — A UNIQUE CONFIGURATOR FOR 3D FIGURINE CUSTOMIZATION
Simona Domazetovska, Valentina Gecevska
MODULE BASED DIGITAL STRUCTURE OF ENERGY MANAGEMENT INFORMATION SYSTEM
Dinu Dragan, Dušan B. Gajić, Veljko B. Petrović, Milica Lazor, Zoran Anišić
STATE OF THE ART IN VIRTUAL REALITY SHOPS
Zoran Drašković, ĐorĊe Ćelić, Ilija Ćosić, Zorica Uzelac, Viktorija Petrov
UNDERSTANDING PERCEPTION OF WEBSITE CHARACTERISTICS: EMPIRICAL STUDY FROM SERBIA
Alexander Felfernig, Thomas Gruber, Günter Brandner, Paul Blazek, Martin Stettinger
CUSTOMIZING EVENTS WITH EVENTHELPR
Miroslav Ferenĉak, Dušan Dobromirov, Mladen Radišić
GENDER INFLUENCE ON INVESTORS BEHAVIOR-IS INVESTORS GENDER IMPORTANT?
Isabela Fernandes Paes, Rachel Campos Sabioni, Joanna Daaboul, Julien Le Duigou
PRODUCT AND PROCESS MODULAR DESIGN: A REVIEW
Dario Gechevski, Klimentina Poposka, Biljana Angelova, Valentina Gecevska AGILE
SOFTWARE DEVELOPMENT PRODUCTS FOR FINTECH – FINANCIAL TECHNOLOGIES
Paul Christoph Gembarski, Roland Lachmayer
COMPLEXITY MANAGEMENT OF SOLUTION SPACES IN MASS CUSTOMIZATION
Paul Christoph Gembarski, Roland Lachmayer
THE PARAMETER SPACE MATRIX AS PLANNING TOOL FOR GEOMETRY-BASED SOLUTION SPACES
Paul Christoph Gembarski, Daniel Schreiber, Thorsten Schoormann, Ralf Knackstedt, Roland Lachmayer
“ARE WE TALKING ABOUT THE SAME THING?” ANALYZING EFFECTS OF MASS CUSTOMIZATION AND PRODUCT-SERVICE SYSTEMS ON SUSTAINABILITY
Danijela Gračanin, Danijela Ćirić, Branislav Stevanov, Jelena Stanković, Jelena Ćurčić
MASS CUSTOMIZATION AND CO-CREATION ON SOCIAL NETWORKS
Leontin K. Grafmüller, Hannah Rein
HOW TO CAPTURE UNCOMPLEX CUSTOMER SPECIFICATIONS FOR COMPLEX PRODUCT CO-CREATION: DESIGNING A TOOLKIT FOR THE B2B CONTEXT
Leontin Grafmüller, Stephan Hankammer, Sarah Hönigsberg, Hendrik Wache
DEVELOPING COMPLEX, MASS-CUSTOMIZED PRODUCTS IN SME NETWORKS: A PROBLEM IDENTIFICATION FROM THREE PERSPECTIVES
Chiara Grosso, Cipriano Forza
USERS’ PREFERENCES FOR SOCIAL INTERACTION WHILE SHOPPING VIA ONLINE CONFIGURATORS
Albert Haag, Laura Haag
EMPOWERING THE USE OF VARIANT TABLES IN MASS CUSTOMIZATION
Michael Held, Daniel Wehner, Robert Hämmerl, Manfred Dangelmaier, Ann-Kathrin Briem, Colin Reiff, Frederik Wulle
PERSONALIZATION IN THE AUTOMOTIVE AND BUILDING SECTOR – RESEARCH PROGRAM OF THE HIGH-PERFORMANCE CENTER »MASS PERSONALIZATION« IN STUTTGART
Tijana Kovijanic, Slavka Nikolic
INCUBATOR’S PERSONALIZED SUPPORT FOR RISING START-UPS
Danijela Lalić, Nataša Krstić, Sara Havzi
THE BUSINESS IMPLICATIONS OF CHATBOTS
Dusko Lukac, Maria Mikela Chatzimichailidou, Ivica Veža, Nikola Gjeldum BIG
DATA, CONNECTIONISM AND SERVICE PERSONALIZATION
Marko Milosavljević, Jovana Miletić, Dragica Koldžin, Zoran Anišić
THE APPLICATION OF PERSONALIZED AVATARS IN THE TREATMENT OF PHOBIAS USING VIRTUAL REALITY
Jeppe Bredahl Rasmussen, Anna Myrodia, Lars Hvam, Niels Henrik Mortensen
A STUDY OF COST IMPLICATIONS FROM NOT MAINTAINING A PRODUCT CONFIGURATION SYSTEM
Colin Reiff, Frederik Wulle, Oliver Riedel, Stefan Epple, Volkher Onuseit ON
INLINE PROCESS CONTROL FOR SELECTIVE LASER SINTERING
Daniel Schreiber, Paul Christoph Gembarski, Roland Lachmayer
DEVELOPING A CONSTRAINT-BASED SOLUTION SPACE FOR PRODUCT-SERVICE SYSTEMS
Sara Shafiee, Cipriano Forza, Anders Haug, Lars Hvam
MERGING COMMERCIAL AND TECHNICAL CONFIGURATORS
Sara Shafiee, Poorang Piroozfar, Lars Hvam
PRODUCT MODULARIZATION: CASE STUDIES FROM CONSTRUCTION INDUSTRIES
Borge Sjobakk, Ottar Bakas, Lars Skjelstad, Maria Thomassen
INTEGRATING BUSINESS PROCESS SOFTWARE IN MASS CUSTOMIZATION
Lars Skjelstad, Maria Thomassen, Borge Sjobakk, Ottar Bakas, Paul Blazek, Martina Partl
MANUFACTURING CONSIDERATIONS IN SOLUTION SPACE DECISIONS
Jelena Stanković, Darija Medvecki, Slavko Rakić, Jelena Ćurčić, Danijela Gračanin
HOW TO CREATE ATTRACTIVE CUSTOMER EXPERIENCE: IMPLEMENTATION OF KANO’S THEORY IN HIGHER EDUCATION
Martin Stettinger, Alexander Felfernig, Paul Blazek
CHOICLAWEB: SUPPORTING INDIVIDUAL CHOICE THROUGH GROUP DECISION TECHNOLOGIES
Nikola Suzić, Enrico Sandrin, Svetlana Suzić, Cipriano Forza, Alessio Trentin, Zoran Anišić
A REVIEW OF MASS CUSTOMIZATION IMPLEMENTATION GUIDELINES TO SUPPORT RESEARCHERS
Maria Thomassen, Borge Sjobakk, Ottar Bakas, Lars Skjelstad
VISUAL PERFORMANCE MANAGEMENT FOR MC
Frances Turner, Ian Welch
CAN A MIXED REALITY TOOLKIT ENHANCE CONSUMER VALUE OF THE MASS CUSTOMIZATION EXPERIENCE?
Frances Turner, Marie Watts
WHAT DOES THE FUTURE HOLD FOR ADVANCES IN CONSUMER INDIVIDUALIZATION?
Aleksandar Vekić, Jelena Borocki, Angela Fajsi, Slobodan Morača
ADAPTING BUSINESS MODELS AND STRATEGIES FOR NEXT WAVE OF MASS CUSTOMIZATION
Coline Vernay, Jean-François Lemoine
UNDERSTANDING THE MEANING OF CO-CREATION FOR ENTREPRENEURS
Marcel Weber, Christos G. Chatzopoulos
THE DANGERS OF FOCUSING ON DIGITAL CUSTOMER EXPERIENCE
Huiwen Zhao, Leigh McLoughlin, Valery Adzhiev, Alexander Pasko
“WHY DO WE BUY MASS CUSTOMISED PRODUCTS?” – CONSUMER’S PERSPECTIVE OF SUCCESS FACTORS FOR ONLINE MASS CUSTOMISATION